Product Manager Routines and CX (Sales)
Diagnostica Stago, Inc., (DSI) is an industry leader in the science of hemostasis and thrombosis. Stago provides the total commitment of global resources and responsiveness, coupled with cutting edge technology and reliability. DSI is dedicated to continually developing and providing the very best hemostasis products, technical support, and services.
The Product Manager for Routines & Customer Experience (CX) is focused on optimizing the customer experience for the overall portfolio from edge-to-edge (pre-sale through implementation and rollover), and management of the total Stago system solution with focus on a comprehensive line of routine reagents to optimize sustainable growth and customer retention. The product manager follows the marketing cycle of their focus products and services through all segments of the business in a post-development environment by performing the following duties.
Essential Duties & Responsibilities:
- Participates on R&D project teams representing the voice of the customer to assure that product specifications meet market needs in the context of the overall growth strategy.
- Contributes to the development of marketing strategies for focus products to meet or exceed revenue and profitability targets for the year.
- Manages the 4 P's of Marketing (Product, Price, Placement, Promotion) as well as product life cycle for all FDA-cleared products within your area of responsibility. Managing products includes forecasting, package insert and promotional labeling, product quality support and market driven enhancements.
- Develops competitive knowledge base including potential impact on Stago's current and future market position for use by marketing and sales and communicates messaging and value-based positioning to the sales team.
- Identifies and assesses opportunities to grow market share with existing or potential new products – prepares comprehensive business cases to motivate development of new products, services and enhancements for the US market.
- Prepares comprehensive launch packages for new products coordinating the necessary activities with Sales, Supply Chain, Quality and Compliance, Market Access, Global Marketing and other functional areas.
- Leads effort, in collaboration with supply chain, to define long term production plans, problem solving and contingency planning for products in your area of responsibility.
- Supports the DSI sales team with product information, training activities, and strategic problem solving, occasionally at customer sites.
- Utilizes statistical tools and information from finance and field sales team to optimize product forecasting, shorten the sales process and minimize waste.
- Manages all projects within budget and delivers projects on time.
- Develops, implements and executes tactical marketing programs.
- Prepares reagent forecasts and budgets in collaboration with the Director SNA Marketing manager for R & C.
- Develops key value propositions, sales models, templates, tools and customized value reports at customer/segment level for the system solution that integrates benefits of the Stago System solutions into a unique value offer.
- Engages with customers, industry leaders, and interdepartmental teams to intimately understand and adapt our culture and continually validate our product and services strategies and positioning.
- Develops and manages cross-functional projects focused on actionable and measurable improvements to the Stago Customer Experience. Prepares, delivers and analyzes periodic (at least annually) surveys measuring customer satisfaction.
- Develops tools, programs and promotions for field sales to use to grow market share and support customer base.
- Identifies and engages key opinion leaders to impact strategic growth of the products and services in your area of responsibility.
- Assists in preparation of Annual Marketing plan for DSI and Canada in concert with other members of the Marketing team.
- Assist in preparation of reports and action plans to support the activities related to complaint analysis for Quality Systems reviews.
- Interacts with and is the communication conduit between global marketing product managers and SNA for products in your area of responsibility.
Qualifications
- Bachelor's Degree (B.S.) from four year college or university with 4 to 6 years related experience in sales, product management, and/or training required.
- Advanced computer skills, including analytical and database software (Excel, Access, BI), project management and presentation programs.
- Medical Technologist qualification preferred.
- Technical knowledge of Stago hemostasis reagents. Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations and position them for field use.
- Ability to write business plans, reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, and customers.
- Ability to work with mathematical concepts such as probability and statistics. Ability to solve practical problems and deal with a variety of situations.
- Must be able to travel up to 50% of the time, including internationally.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
We offer an extensive benefit and compensation package that includes medical, dental, vision, FSA, 401k, PTO, life and disability insurance, as well as a comprehensive leave program. Pay anticipated for this position in New Jersey is from $88,000-$110,000 depending on a number of factors. This role is also anticipated to be eligible to participate in a bonus plan associated with this position. In the ordinary course of business, compensation and benefits programs may change based upon the Company's needs.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability or protected veteran status.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
