Trade Marketing Manager (Marketing)

SUMMARY

As Trade Marketing Manager you will bridge the gap between marketing and sales, driving product demand and sales in all retail environments. You will develop market leading, creative and effective retail marketing strategies that boost the visibility of our brands and products that enable Glorious to win with consumers and retailers at the point of purchase. The role will report to the VP, Revenue at Glorious Cannabis Company.

With a strategic approach, the Trade Manager will optimize product presentation, promotions, and merchandising in in our customers (retail and online). Promoting ultimately increasing product sales and market share.

ABOUT GLORIOUS

Glorious Cannabis Company is a leading US cannabis company with operations in Michigan, Massachusetts and big ambitions.

We want to build the industry's best brands, products and teams to deliver on the promise of cannabis.

We relentlessly strive to improve the lives of our consumers through empathy, education and science-backed innovation.

ESSENTIAL DUTIES & RESPONSIBILITIES
· Developing and executing the Trade Marketing Plan in line with sales and marketing objectives and managing the Trade Marketing budget.
· Improving brand presence and campaign execution across trade through excellence in in-store planning, execution, and tracking in alignment with the annual marketing priorities.
· Leading and implementing channel-specific marketing strategies and plans for assigned retailers, in collaboration with marketing and sales teams.
· Measuring and visiting the points of sale regularly to ensure that the brand is visible, and guidelines are respected.
· Budtender program - Oversee the budtenders' incentive and training program. Ensure our budtender and retail partners are educated on all aspects of the brands and product lines. Coordinate ongoing trainings and sample distribution across over 500 retailers. Manage the Budtender incentive platform offering monthly sales contests and report on results.
· Retailer and Distributor Engagement - Build and maintain strong relationships with key retailers and distributors. Help develop customized promotional plans and marketing materials to support those partnerships.
· Point-of-Sale Materials - Work directly with brand and sales management to develop best-in-class point-of-sale materials, including print materials, table-toppers, flyers, pop-ups, displays, murals, wraps, etc.
· Branded swag - Develop a brand-specific, seasonal swag program that is always in stock and budget efficient
· Event Management - Plan and execute trade shows, product launches, and other events to promote products and engage with customers. Manage brand ambassadors training and deployment, logistics, vendor relationships, and post-event analysis.
· Sales Support- as a liaison between marketing and sales teams, ensure the sales team has the marketing support and assets to be successful.
· Innovation and Continuous Improvement - Stay updated with industry trends and innovations in trade marketing. Propose and implement new ideas and strategies to stay ahead of the competition.
· Budget Management - Manage trade marketing budgets, ensuring efficient allocation of resources for maximum ROI. Track and report on budget expenditures and campaign effectiveness.
· Performance Tracking and Reporting - Track the performance of trade marketing activities and promotions using key metrics. Generate regular reports and insights to inform future strategy adjustments.

SKILLS & QUALIFICATIONS
· B.S. / B.A. degree
· Proven work experience as a Trade Marketing Manager with a Cannabis Company
· You thrive in a fast-paced environment and are adept at influencing and coordinating with different stakeholders
· Strong leadership skills
· Excellent communication skills
· Strong analytical and project management skills
· Strategic mindset, with the ability to make difficult decisions.
· Proven ability to work in a fast-paced environment
· Strong relationship building skills
· You are comfortable dealing with numerical data
· Strong customer service orientation
· "Hands On" management style
· Able to effectively interface with all levels and departments within the organization

Glorious Cannabis Company is an equal opportunity employer. We do not discriminate in hiring based on sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.