Marketing Automation Manager (Marketing)

Job Summary

The Marketing Automation Manager serves as the enterprise Marketo Architect and subject matter expert, responsible for designing, building, and optimizing marketing automation workflows, drip campaigns, and lead management processes. This individual owns the technical execution of demand generation initiatives, including platform integrations, campaign performance analysis, and process improvements. The role is hands-on and highly collaborative, supporting cross-functional teams with strategic consultation and executional excellence.

Job Description

Campaign Strategy & Execution

• Lead and execute comprehensive, data-driven email marketing strategies in collaboration with cross-functional teams to drive engagement and conversions.
• Plan and execute multi-channel demand generation campaigns for acquisition, nurturing, and retention.
• Collaborate with content, creative, web, and social teams to ensure campaign alignment and consistency.
• Support campaign execution and QA, mentoring junior team members and troubleshooting technical issues to ensure accuracy and performance.
• Conduct A/B and multivariate testing to optimize campaign performance.

Marketing Automation & Technology Management

• Serve as the primary Marketo expert, offering strategic guidance and best practices.
• Architect and manage all aspects of Adobe Marketo: campaign structure, triggers, drip programs, landing pages, forms, and workflows.
• Build Marketo programs that support customer journey mapping and lifecycle engagement.
• Oversee and optimize marketing automation workflows aligned with overall marketing goals.
• Translate business requirements into scalable marketing automation solutions.
• Own and manage integrations between Marketo and platforms like Microsoft Dynamics CRM to ensure seamless data flow.
• Continuously improve marketing operations through process optimization, technology enhancements, and roadmap alignment.

Lead Management & Sales Alignment

• Partner with sales to align lead generation goals, handoff processes, and feedback loops.
• Lead generation and nurturing in Marketo, including lead scoring, segmentation, and automation.

Data & Performance Analytics

• Analyze campaign performance and collaborate with analytics to develop dashboards and actionable insights.
• Manage data segmentation, cleansing, and quality control for targeted marketing.
• Monitor email deliverability, optimize inbox placement, and resolve IP reputation issues.

 

MINIMUM JOB REQUIREMENTS

Education

Bachelor's Degree in Marketing, Business, or related field.

Certification / Licensure

Non Required

Work Experience

7+ years of experience in demand generation, email marketing, or marketing automation.

Knowledge / Skills / Abilities

Deep expertise in Adobe Marketo, including campaign architecture, automation, and program development.

Experience with CRM platforms such as Microsoft Dynamics.

Strong analytical skills with experience in campaign reporting and optimization.

Detail-oriented with excellent QA and troubleshooting capabilities.

Effective collaborator across cross-functional teams, including sales.

Strong organizational and project management skills.

PREFERRED JOB REQUIREMENTS

Education

Bachelor's Degree in Marketing, Business, or related field.

Certification / Licensure

Marketo Certification preferred

Work Experience

Knowledge / Skills / Abilities

Ability to translate business requirements into scalable marketing automation solutions.

Familiarity with marketing technology roadmaps and process improvement methodologies.

Medline Industries, LP, and its subsidiaries, offer a competitive total rewards package, continuing education & training, and tremendous potential with a growing worldwide organization.

The anticipated salary range for this position:

$110,240.00 - $165,360.00 Annual

The actual salary will vary based on applicant's location, education, experience, skills, and abilities. This role is bonus and/or incentive eligible. Medline will not pay less than the applicable minimum wage or salary threshold.

Our benefit package includes health insurance, life and disability, 401(k) contributions, paid time off, etc., for employees working 30 or more hours per week on average. For a more comprehensive list of our benefits please click here. For roles where employees work less than 30 hours per week, benefits include 401(k) contributions as well as access to the Employee Assistance Program, Employee Resource Groups and the Employee Service Corp.

We're dedicated to creating a Medline where everyone feels they belong and can grow their career. We strive to do this by seeking diversity in all forms, acting inclusively, and ensuring that people have tools and resources to perform at their best. Explore our Belonging page here.

Medline Industries, LP is an equal opportunity employer. Medline evaluates qualified individuals without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, disability, neurodivergence, protected veteran status, marital or family status, caregiver responsibilities, genetic information, or any other characteristic protected by applicable federal, state, or local laws.