Digital Specialist (Marketing)
Description
About the Position:
We are seeking a motivated and experienced Digital Specialist to join our team, with a focus on our CAT digital Tool Programs.
Key Responsibilities:
- Monitor performance dashboards for our Cat digital tool programs (e.g. VisionLink, Parts.Cat.Com, etc.), track KPIs such as adoption, data quality and user engagement.
- Collect, clean, and consolidate data from multiple sources (CRM, dashboards, Excel, etc.)
- Analyze data to find insights: trends, gaps, opportunities, areas of under‑performing usage, anomalies, errors.
- Translate data into actionable insights and recommendations for internal stakeholders (service, sales, marketing).
- Create regular reports/visualizations for leadership that help inform strategy, tool improvements, customer success, growth.
- Work with technical teams (IT / BI) to maintain dashboards, ensure metrics are accurate, data pipelines work, and troubleshoot data issues.
- Support rollout and adoption: help identify training needs.
- Work with end users to support technical problems and provide training.
Qualifications:
- Strong attention to detail; capacity to ensure data accuracy, integrity.
- Advanced Excel skills.
- Problem‑solving mindset; ability to prioritize; good project management skills.
- Proactive, curious; willingness to dig into data and ask questions.
Success Metrics / KPIs
- Adoption rates of digital tools by users / customers.
- Usage metrics (how frequently / how much features are used).
Employee Benefits:
We offer a competitive benefits package that includes an hourly wage from $30.10 to $36.80 per hour.
- Medical, Dental, Vision Insurance
- Telehealth
- Paid Vacation & Sick Leave
- Paid Holidays
- 401k w/Company Match and Profit Sharing
- Employee Referral Bonus
- Company Paid Life Insurance
- Employee Assistance Program
- Excellent Recognition Program
- Career Growth Opportunities
- Employee Discounts
To apply for this unique position, please go to our web site at www.ncmachinery.com
Harnish Group Inc. is the Caterpillar Dealer in Central and Western Washington, Central and Eastern Montana, Northwestern Wyoming, Northwestern North Dakota and the state of Alaska. Our Member Companies are N C Machinery, N C The Cat Rental Store, N C Power Systems, Tractor & Equipment Co., T & E The Cat Rental Store, T&E Power Systems, SITECH Northwest Inc., representing Caterpillar and other manufacturers. A family owned and managed company since 1929 with over 1200 employees, our Mission is to help our customers succeed by providing premier business solutions delivered by engaged employees through teamwork and excellence.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
